Model Bella Hadid has spoken out following backlash against a recent Adidas ad campaign featuring her. The German sportswear company withdrew ads for its SL 72 sneakers after receiving significant online criticism, including objections from the Israeli government, due to Hadid's involvement.
What's Behind the Backlash?
Critics questioned why Hadid, known for her support of Palestinian causes, was chosen for a campaign tied to the 1972 Munich Olympics, where 11 Israeli athletes and one police officer were killed by a Palestinian terrorist group.
Following the backlash, Adidas removed the ads and issued an apology on social media, calling the incident an “unintentional mistake.”
Bella Hadid's Response
On July 29, Hadid addressed the issue on her Instagram story, expressing her shock and disappointment. She stated she had no prior knowledge of the historical connection to the 1972 events and would never have participated if she had known. She also emphasized her commitment to speaking out against hate and antisemitism.
Details of the Controversy
The controversy arose due to Adidas featuring Hadid in a campaign for a sneaker linked to the tragic 1972 Munich Olympics. The campaign images, showing Hadid with SL 72 sneakers, were displayed online and on a New York City billboard. The SL 72 design is a modern take on the shoes originally created for the 1972 Olympics, where Adidas introduced its iconic trefoil logo.
Why the Ads Were Controversial
Hadid's Palestinian heritage and vocal support for Palestinian territories led to criticism of her inclusion in an ad for shoes connected to an event where Israeli athletes were targeted by Palestinian terrorists. The attack on September 5, 1972, by the group Black September, resulted in the deaths of 11 Israeli athletes and a police officer.
Hadid's History of Activism
Hadid, born in Washington, D.C., to a Palestinian father, has been a prominent voice for Palestinian causes, especially during the Israel-Hamas conflict. Her Instagram posts often highlight her Palestinian identity and her stance on Palestinian liberation.
Adidas' Apology
Adidas issued multiple apologies, acknowledging the unintended connections to the 1972 tragedy and expressing regret for any distress caused. They also revised the campaign and removed all related images from their platforms.
Hadid's Concluding Remarks
Hadid reiterated her commitment to peace and condemned antisemitism, stressing that Palestinian liberation should not be associated with terrorism. She affirmed her dedication to advocating for her people and standing against all forms of hate.